The End

By Tom MacIsaac

Founding Board Member | 02.07.2016

< 2.2.2016 Development Influences
2.29.2016 Engineers & Creators >

For the last decade, YouTube has owned the non-traditional digital video landscape. And, no doubt, it will continue to be a huge player, but it's no longer the only game in town.

The era of YouTube dominance as an outlet for independent content creators, as the main platform for digital video hosting and publishing, and as the principal partner for brands and traditional media looking to reach millennials, is over.

The rise of social platforms -- Facebook, Instagram, Snapchat -- as video platforms and the aspirations of others -- think Amazon/ Twitch -- is fragmenting the bottoms-up digital video ecosystem.

This coincides with a generational shift in traditional media where incumbents have switched from playing defense and protecting their legacy video businesses to playing offense in digital video. Consider the acquisitions of Maker and Awsomeness by Disney and Dreamworks, respectively, and the investments in Buzzfeed and Vox by NBCU. Consider the launch of skinny bundles by Dish and Comcast as well as short-form content services like Go90 from Verizon and Watchable from Comcast.

We are at the cusp of a new era in digital video and it won't be dominated by any single platform. Video platforms like YouTube and Vimeo, social platforms like Facebook and Snapchat as well as legacy content creators and distributors will all play a part. Should be fun!

From a Small City in India to Big Video Data Science

Top 5 Secrets of High Performing Let's Play Video

What Happened in Vegas - Three Things That Defined My First Trip to CES

Welcoming Our New President & COO, Scott Bowen, and our New Director, Laura Lang

New Funding Will Launch Our Next Phase at ICX

New Creator Features

Google Next

Beta Launch of ICX Media’s Platform Solutions for Media Companies, Brands, and Agencies

No Fools Here — Growing Your Comedy Channel

How Long Should Your Beauty Vlog Be? — Optimizing Duration

The Perfect Formula - How to be the Best Beauty Vlogger

Now Playing - The Top 50 Film Schools Across the US


Creator Conversations — Tal from The Traveling Clatt

Introducing Account Activity

3 Ways to Repurpose Your Old Video Content

Top Videos in January from YouTube, Vimeo, and Facebook

Facebook Sees Video As A "Mega Trend"

Introducing Our Ambassador Program

17 Video and YouTube Stats for Creators in 2017

ICX Media and Talaria Media

Unwind the Rewind

Welcoming Sabel Harris

Michael Avon's Cheddar Interview

ICX Media Official Launch

Biggest Issues Facing Creators

CollabCamp Recap

Playlist Live DC Recap

New York Office Opens

The New Age of the Creator

Advertising Evolution



Media Conundrum

Film Festivals

Funding Round

Engineers & Creators

The End

Development Influences



Early stages