The End

By Tom MacIsaac

Founding Board Member | 02.07.2016

< 2.2.2016 Development Influences
2.29.2016 Engineers & Creators >

For the last decade, YouTube has owned the non-traditional digital video landscape. And, no doubt, it will continue to be a huge player, but it's no longer the only game in town.

The era of YouTube dominance as an outlet for independent content creators, as the main platform for digital video hosting and publishing, and as the principal partner for brands and traditional media looking to reach millennials, is over.

The rise of social platforms -- Facebook, Instagram, Snapchat -- as video platforms and the aspirations of others -- think Amazon/ Twitch -- is fragmenting the bottoms-up digital video ecosystem.

This coincides with a generational shift in traditional media where incumbents have switched from playing defense and protecting their legacy video businesses to playing offense in digital video. Consider the acquisitions of Maker and Awsomeness by Disney and Dreamworks, respectively, and the investments in Buzzfeed and Vox by NBCU. Consider the launch of skinny bundles by Dish and Comcast as well as short-form content services like Go90 from Verizon and Watchable from Comcast.

We are at the cusp of a new era in digital video and it won't be dominated by any single platform. Video platforms like YouTube and Vimeo, social platforms like Facebook and Snapchat as well as legacy content creators and distributors will all play a part. Should be fun!

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How Long Should Your Beauty Vlog Be? — Optimizing Duration

The Perfect Formula - How to be the Best Beauty Vlogger

Now Playing - The Top 50 Film Schools Across the US

ICX MEDIA SELECTED TO THE 2017 SPROCKIT NAB PROGRAM

Creator Conversations — Tal from The Traveling Clatt

Introducing Account Activity

3 Ways to Repurpose Your Old Video Content

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Introducing Our Ambassador Program

17 Video and YouTube Stats for Creators in 2017

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Unwind the Rewind

Welcoming Sabel Harris

Michael Avon's Cheddar Interview

ICX Media Official Launch

Biggest Issues Facing Creators

CollabCamp Recap

Playlist Live DC Recap

New York Office Opens

The New Age of the Creator

Advertising Evolution

Vidcon

Thalamus

Media Conundrum

Film Festivals

Funding Round

Engineers & Creators

The End

Development Influences

Moneyball

Jobs

Early stages