Thalamus, a discovery engine and review platform for the online advertising industry, recently approached us to find out more about ICX Media and hear our perspectives on the state of digital media, particularly around video marketing and social platforms, to share with their community through the Thalamus Blog. We saw this as a great opportunity to begin telling our story in a more comprehensive way to creators, brands and agencies who rely on online marketing to engage more viewers with their video content.
The team at Thalamus threw us lots of great questions and what I love about this post is the breadth of topics we were able to cover, including:
How the digital landscape is changing for creators
Why many MCN's struggle to scale their own technology to keep up with digital media evolution
Where influencer marketing platforms can be helpful and can also fall short
How access to data, insights and intelligence can change the game for creators
What the future of digital distribution and monetization looks like