I had the pleasure of attending Playlist Live in DC over the long Labor Day weekend. It was an exciting event focused on connecting online creators from across YouTube, Vine, Twitter, etc. with their fans in real life. We were thrilled to have the event down the street from our HQ in Washington, D.C.! Creators young and old(ish) from all over the country, not just LA and NY, gathered for the same thing - to make connections and grow their channels - online and off. The biggest topic of the weekend was the demonetization of YouTube. This is in regards to the recent transparency efforts YouTube has made to their creators. If the content isn’t up to YouTube’s standards for advertising, they are going to stop the ads ($) and alert the creator. Creators were stating that YouTube hasn’t changed their policy, and that you have to be brand safe (especially with your titles and tags) in order to lure the brands just as you always have. The issue is many creators are unsure exactly why their videos are being flagged. Creators who had content flagged were clearly upset with their inability to appeal the demonetization of their content and expressed frustration with having to deal with automated responses from Youtube.
I took the opportunity to sit in on many industry panels with well known Youtubers and founders of MCNs speaking candidly about the current atmosphere. We heard from both independent creators and businesses, who have made their living solely on YouTube, that things have changed. Here is how:
These are all important points for brands, creators, studios, agencies, and anyone else looking to be successful on the web. YouTube is not the only shop in town anymore. Audiences are watching videos on many different platforms including Facebook and Vimeo. Diversifying revenue streams and audiences across multiple platforms can drastically reduce your dependence on any one platform and their arbitrary rulings. In the end, these platforms have control over ad spending and users. When Google changes their search algorithms or the way they flag non-brand safe content, it can have a severe impact on your channel. So stay ahead of the game. Be prepared to adjust your strategy and figure out alternative ways to reach viewers. Each site has different audiences and understanding each platform can boost your effectiveness enormously.
Fortunately, ICX has created tools to help you go multi-platform. This means you can now distribute and market your videos from a single interface. We also bring robust cross-platform analytics to a single dashboard to help you understand and better grow your audience wherever they might be. You can now be multi-platform with ease! Get 6 months free by signing up today!