17 Video and YouTube Stats for Creators in 2017

By Sabel Harris

Head of Marketing | 01.20.2017

< 1.11.2017 ICX Media and Talaria Media
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We understand that starting to create video content or beginning a YouTube channel is a great amount of work. Then, once you have some subscribers, growing that number is a fulltime job. As we wrap up the first month of 2017, we think it’s a great time to reassess the goals you may have set for your video content. There are some data points and stats you should look at before establishing those goals that will set the tone for the rest of the year.

Here are 17 insightful video and YouTube statistics that you’ll be able to use to brainstorm tactics to implement for a successful 2017:

1. More than 1,000 YouTube Creators surpassed 1 million subscribers in 2016 (Source)

This number doubled from 2015 to 2016 on YouTube. The 1 millionth subscriber milestone is monumental and many creators like you are trying to achieve that growth. It isn’t impossible with YouTube’s numbers, but it is a hard growth number to achieve. Think about a realistic goal for your subscriber growth and work towards that.

2. One in five US Adults will not watch traditional pay TV in 2017 (Source)

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Traditional TV viewership is declining and more people in all age ranges are turning to online video for their news, entertainment, and other needs. As a creator, you can use this to your advantage. If more people are making the switch to online video, then you have all the more reason to continue to make the content you create online.

3. There are over 8 billion video views on Facebook per day (Source)

YouTube has a stronghold in online video viewership, but Facebook is quickly making strides in the space. Don’t put all of your eggs in one basket and just use YouTube. Facebook is still figuring out monetization strategies and testing mid-roll ads, but now is the time to start cultivating your audience on this platform. If you’ve posted your video on YouTube, then try uploading it natively to Facebook as well to extend your reach.

4. Snapchat commands over 10 billion video views per day (Source)

Snapchat is an interesting platform because it offers your audience a more authentic view of what’s happening with you as a creator. It’s harder to truly assess how your content is performing because there is a lack of data, but Snapchat’s video views per day will surely grow even more year over year.

5. By 2019, 80% of the world’s consumer internet traffic will be consuming video (Source)

2019 is only two years away now and this is great news for online video creators. Consumers will be watching even more video content and looking to creators for more of it.

6. 70% of teenage YouTube Subscribers say they relate to YouTube creators more than traditional celebrities (Source)

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Celebrities can often times be polarizing figures and you as a creator are seen as genuine and real. Continue to make strides in connecting and engaging with your subscribers because soon the red carpet could be filled with YouTube stars instead of celebrities.

YouTube is one of the biggest search engines next to Google. And typically when people are searching for something they are looking for help to understand, which explains the the growth in searching for “how to” videos on YouTube. As a creator, use this to your advantage. Produce some tutorials and add in that “how to” into your title.

8. 10,113 videos have generated over 1 billion views on YouTube (Source)

This is probably one of the hardest things to achieve, but there are some important lessons in this stat. Because there are 10,113 videos that have generated over 1 billion views, you should take the time to reflect on why these videos rose to the top of viewership.

9. 81.2% of internet users in the United States are on YouTube (Source)

YouTube is one of the top destinations for internet users and this is a clear advantage for creators. Continue to make sure you are constantly posting new and great content to keep your audience’s attention.

10. The average time spent on YouTube per mobile session is 40 minutes (Source)

Mobile is becoming the primary source for individuals to consume their content and this translate over to YouTube as well. Make sure your video content is optimized for mobile viewing and for monetization.

11. Consumers told Brightcove that 50% of their social video views currently take place on YouTube (Source)

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Although it is still very important to diversify your digital presence, YouTube is still the trusted source for online video viewership. Continue to refine, manage, and grow your YouTube channel because that is mostly where consumers will view your content.

12. Millennials think YouTube Stars are trendsetters more than other celebrities (Source)

As a millennial myself, I follow a good number of creators and I definitely look to them for trends. As a creator, you have an incredible platform to voice your opinions, talk about trends, and present yourself as an influencer.

13. Half of 18-34 year old YouTube Subscribers would drop what they’re doing to watch a new video by their favorite creator (Source)

Remember when you use to plan your schedule around the new shows that would come out on TV? Now it’s changed with the power of DVR and on-demand streaming. And with YouTube, viewers can essentially watch content when they want it. Implement a way to notify your followers and subscribers when you have a video out, then they’ll likely divert their attention to your newest content.

14. 4 in 10 millennials say they only trust YouTube for videos on causes they care about (Source)

YouTube is a trusted source and many people will visit the platform in order to view things on the causes they care about. Don’t be afraid to voice your opinions and to discuss your beliefs because viewers are looking for that.

15. Over 100 million Instagram users are viewing stories daily (Source)

It didn’t take long for Instagram stories to gain traction and this number will only continue to grow. You can take the content that you post on Snapchat and put it on your Instagram stories. This way your audience on Instagram will also be able to see content that you post on Snapchat that they may not have seen.

16. 170 million Vimeo viewers are watching 715 million video views a month (Source)

Vimeo is still a burgeoning a platform and is a great platform for independent filmmakers and videographers. There are no pre-roll ads on Vimeo, customizable player options, and is filled with high-quality content.

17. The top two reasons viewers watch YouTube are “to relax” and “to feel entertained.” (Source)

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As you are forming your own video content, think about why your audience visits your channel. What content have they engaged with the most? What pieces fell flat? You can count on most viewers watching “to relax” and “to feel entertained,” but you need to make sure you are developing the content that your audience wants.

Growing in 2017

We’re almost a month into the new year and you still have plenty of time to hit the ground running. There are many components to your video content, but you can catapult yourself forward in these next 11 months. Use these stats to form how you are going to grow your brand, channel, and subscriber base in 2017.

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