No Fools Here — Growing Your Comedy Channel

By Sabel Harris

Head of Marketing | 04.01.2017

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Today, we’re excited to announce ICX Media’s new comedy channel — April Fools! Although we plan on ramping up our channel this year with some fresh new content, we aren’t going to focus on comedy. We’re not experts in this and we’re fairly confident in saying that telling jokes isn’t one of our strengths.

This is not to say that we aren’t watching the rising comedic stars on YouTube and on other video platforms. In fact, we’re impressed by many creators who venture into this realm.

We wanted to take this laughable day and focus on one of our strengths related to this — data-driven insights. We’re not here to prank you today, instead we wanted to quickly dive into the comedic side of YouTube to analyze some data we discovered about creators who focus on the category of comedy.

After analyzing 38,175 videos and 14,508 channels, we found interesting points on how comedy has grown in comparison to other categories and the best time for a comedian on YouTube to publish their videos.

Laughs Gained Over Time

Late night TV has increased in popularity over the last couple of years, and Netflix and other OTT providers have also grown their comedic offerings. Since this space is expanding even more, we wanted to see how the momentum was on YouTube.

Unfortunately for this category, we found that the growth in subscribers for comedy creators with less than 100 views had the slowest gains.

graphic showing the growth in subscribers for comedy creators with less than 100 views had the slowest gains.


We discovered that this changed when views increased from 1K-10K and the comedy category had the third highest in the average number of subscribers gained per day.

graphic showing the comedy category had the third highest in the average number of subscribers gained per day


After we looked at all of the views across the board to identify which categories gained more subscribers per day, we saw that comedy had the 4th highest in the average subscriber gain per day.

graphic showing that comedy had the 4th highest in the average subscriber gain per day


You should always follow your passion and what you enjoy talking about on YouTube. Let’s say though you have a few different things you are interested in and wanted to tap into a space that is experiencing some high growth — you could try to dive into the world of comedy. As we saw above, comedy is one of the fastest growing categories in gaining subscribers. If this is something you are passionate about, then this might be a fruitful time for you to start creating content around this.

Punchline Timing

As a person who knows nothing about comedy, I do understand the basic concept of comedic timing, mostly with this joke that gets me every time.

When you are working on the timing of your jokes, skits, and pranks, you know when to insert the punchline. But, do you know when to publish your video to get individuals to hear or watch what you practiced?

Although the most popular day that videos were posted fell on Sunday, we saw a different story with the actual performance of that content with views and comments. On average in the graph below, we found that videos posted on Thursday received the most views and comments throughout the week.

graphic showing that videos posted on Thursday received the most views and comments throughout the week


graphic showing that videos posted on Thursday received the most views and comments throughout the week


For the time of day, on average, the most frequent time comedy videos were published was at 3pm EST. That wasn’t the time that got the most views and comments.

graphic showing the most frequent time comedy videos were published was at 3pm EST


Videos published at 2:00am EST received more views on average.

graphic showing that videos published at 10:00pm EST received more comments


If you are looking to see how your audience is reacting to your comedy videos, we saw that on average, videos published at 10:00pm EST received more comments.

After April 1st

We may only get one April Fool’s Day every year, but these creators who are working in the comedy space aren’t just working one day out of the year. If you are producing prank or skit videos in this category, implement a few of those tactics above to maximize your exposure. Your videos could be seen by more people and you could get you even more laughs than you set out to achieve.

There is still some major growth happening around this space and although it isn’t the fastest category in acquiring subscribers, we can see comedy rapidly expanding over the next couple of years…beyond April Fool’s Day.

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