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New Creator features

Sometimes product features at different SaaS companies can take months to be completed and once they are finished another few months are added for reviews and testing. Here at ICX Media, we are more agile and made the decision a long time ago to release projects as soon as they are completed. This allows us to develop faster and give our uses new features in speedier increments. Because these features...

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Brian Musfelt

Associate Product Manager

Google Next Conference: We felt the need... the need for speed (of customer feedback)

A lot of companies talk about customers first, but how quickly can anyone really accomplish that from a product and technology perspective? Normally it’s through sporadic interactions with the customer, reaching out after a feature release, building a backlog and then prioritizing that feedback weeks or months later. At ICX Media, this wasn’t fast enough for us. We attacked this question differently and built a technology service from scratch that...

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Steven McCord

CTO and Co-Founder

Beta Launch of ICX Media’s Platform Solutions for Media Companies, Brands, and Agencies

This week, we announced the beta launch of the ICX Media platform and solutions for media companies, brands, and agencies. Almost exactly two years since we founded ICX Media to reshape the way digital video and content is created, distributed, marketed, and monetized, we are very excited to announce the extension of our data science driven approach for leading brands, agencies, and media companies around the world. With the launch...

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Michael Avon

CEO, Chairman, and Co-Founder

No Fools Here — Growing Your Comedy Channel

Today, we’re excited to announce ICX Media’s new comedy channel — April Fools! Although we plan on ramping up our channel this year with some fresh new content, we aren’t going to focus on comedy. We’re not experts in this and we’re fairly confident in saying that telling jokes isn’t one of our strengths. This is not to say that we aren’t watching the rising comedic stars on YouTube and...

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Sabel Harris

Head of Marketing

How Long Should Your Beauty Vlog Be? — Optimizing Duration

A show on TV runs from 30 minutes to an hour, but realistically, it’s more like 20-40 minutes long when you include all of the commercials. We’ve all gotten use to the timing of this content and have grown to expect it when we turn on the television. Although, we’re used to the timing of the shows on TV, online video content is a little different and with that comes...

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Sabel Harris

Head of Marketing

The Perfect Formula - How to be the Best Beauty Vlogger

Beauty vlogging has rapidly gained interest over the last few years. While looking at all of the beauty vloggers out there today, it’s hard to ignore the influence and audience they command. Below, we can see how this space has taken off. As the demand for beauty rises, so does the demand for more content. These beauty vloggers are in the right space to satisfy their audiences’ wants, but they...

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Sabel Harris

Head of Marketing

Now Playing - The Top 50 Film Schools Across the US

As we are coming off of the Oscars and now that we are not too far behind the summer movie releases, we have the film industry pervading our minds. But where does it all begin? Where do all of these actors and actresses start to then make it into one of these major film feats? Where do the superstars go to learn about the industry? What are the top schools...

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Sabel Harris

Head of Marketing

ICX MEDIA SELECTED TO THE 2017 SPROCKIT NAB PROGRAM

As ICX Media rolls out our product and managed service offerings for media companies, brands, and agencies, we are excited to announce that we have been selected to be a member of the 2017 SPROCKIT program. We are honored to be one of the first ten companies invited to participate this year. SPROCKIT, in partnership with the National Association of Broadcasters (NAB) and the World Series of Startups, is a...

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Michael Avon

CEO, Chairman, and Co-Founder

Creator Conversations — Tal from The Traveling Clatt

As a creator, you don’t have what one would consider a “traditional” career. There is not a set company for you or a defined office space where you can brainstorm with other teammates and peers to solve different problems. We’ve found that creators work best when they can collaborate and work with people in their space — just like anyone else in their career. When creators can collaborate, there are...

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Sabel Harris

Head of Marketing

Introducing Account Activity

The start of the new year has been a busy time for all of us at ICX Media. Everyone on our team has been working hard to deliver and develop new features for creators using the platform. Today, we’re excited to announce a new feature we’ve had a number of creators ask us about — Account Activity has launched. A concern for some of our users has come up recently...

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Brian Musfelt

Associate Product Manager

3 Ways to Repurpose Your Old Video Content

Creating a piece of content doesn’t happen overnight… and it probably doesn’t happen over multiple nights. Instead a piece of content can take a long time to produce, especially if you look at the entire process. From ideating to editing your work, it’s time-consuming and can zap most of your energy supply. Yet, we all know that once you’ve uploaded your work is far from over. You then have to...

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Sabel Harris

Head of Marketing

Top Videos in January from YouTube, Vimeo, and Facebook

With a new start to the year, many creators were off to the races developing new pieces of content. Producing great pieces at the beginning of the year will help you grow your views and reach for the rest of the year. In fact, we saw just that with our analysis of YouTube’s Rewind video. Most of the top videos of 2016 from the creators featured in the Rewind video...

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Sabel Harris

Head of Marketing

Facebook Sees Video As A "Mega Trend"

Facebook announced its Q4 2016 earnings yesterday, significantly beating analysts forecasts. While mobile has been the key driver of Facebook’s recent revenue and earnings growth, video (both mobile and desktop) continues to become a more significant part of Facebook’s financial success. CEO Mark Zuckerberg spent a good portion of his remarks on yesterday’s earnings call talking about the continued rollout of video on Facebook, referring to video as a “mega...

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Michael Avon

CEO, Chairman and Co-Founder

Introducing Our Ambassador Program

There are over 1.2 billion of video creators across YouTube, Facebook, Vimeo, and other online video platforms. With the surge of digital creators, the ICX Media platform was started to help empower individual creators like you to use data to become more effective, promote your content throughout all of your social channels, and grow your audience. As we are continuosly building out our platform, we always go back to our...

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Sabel Harris

Head of Marketing

17 Video and YouTube Stats for Creators in 2017

We understand that starting to create video content or beginning a YouTube channel is a great amount of work. Then, once you have some subscribers, growing that number is a fulltime job. As we wrap up the first month of 2017, we think it’s a great time to reassess the goals you may have set for your video content. There are some data points and stats you should look at...

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Sabel Harris

Head of Marketing

ICX Media and Talaria Media

We are in the early days of what we call the “Age of the Creator.” If content is king in today’s media landscape, the creator of that content is the most important person in the modern media ecosystem. While a small number of digital video stars make a lot of money from their videos, for far too many talented creators, it is very hard to break through the noise, build...

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Michael Avon

CEO, Chairman and Co-Founder

The Unwind of the Rewind

This past year has certainly been eventful in a number of different ways. One major business trend in 2016 has been the continued rise of independent digital video creators on YouTube, Facebook, Vimeo and other platforms, a phenomenon we at ICX Media have called the “Age of the Creator.” And now, as 2016 comes to a close, YouTube has released their Rewind video showcasing many of the prime moments from...

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Sabel Harris

Head of Marketing

Welcoming Sabel Harris as ICX Media’s Head of Marketing

We are very excited to welcome Sabel Harris as the Head of Marketing at ICX Media. Sabel joins ICX Media after stints at several leading DC-area technology companies including marketing analytics software provider TrackMaven, where she was the first marketing hire (and employee #3 at the company), and web-based CRM company Contactually, where she was Director of Demand Generation and Content Marketing. Sabel has also been involved with TEDxMidAtlantic leading...

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Michael Avon

CEO, Chairman and Co-Founder

Live from the NYSE

Wednesday was a big day for us at ICX Media (and it had nothing to do with politics). We officially launched our first product, the ICX Media Creator Interface , and had the opportunity to announce the launch on Cheddar. In keeping with the times and our commitment to new age media, we saw Cheddar, a leading OTT video news network focused on millennials, as the perfect platform to announce...

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David Master

Marketing

ICX Media Official Launch

Over the past decade, a team of digital media veterans have worked together to build robust technology businesses. Now that team has turned its attention to a new kind of digital media company, ICX Media. In 2016, ICX Media has raised a $3M seed round, established a global beta platform, signed a global partnership with Vubiquity, expanded operations into NYC; and today, our team has hit our most significant milestone...

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Michael Avon

CEO

What are the biggest issues digital video creators face today?

ICX Media has built a platform that helps you solve the following issues. Try it today for free. Which sites should I be publishing my videos to? How do I grow my audience? How do I make more money from my online videos? We built the ICX Media platform, specifically for creators, to alleviate these pains and help you manage, market, and monetize your digital content quickly and easily through...

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DJ Johnson

Director, Business Development

A Weekend in LA

Last weekend, ICX Media had the great privilege of sponsoring CollabCamp on the far west coast in sunny LA. Founded by Jonathan Katz and Victoria Fener, CollabCamp is held by Clamour.co. The event is an intimate gathering for full-time digital video creators to collaborate, discuss trends in the industry, and give support and guidance to one another. The creators in attendance ranged from established YouTubers including Steve Gossett, of Princess...

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DJ Johnson

Director, Business Development

Playlist Live DC Recap

I had the pleasure of attending Playlist Live in DC over the long Labor Day weekend. It was an exciting event focused on connecting online creators from across YouTube, Vine, Twitter, etc. with their fans in real life. We were thrilled to have the event down the street from our HQ in Washington, D.C.! Creators young and old(ish) from all over the country, not just LA and NY, gathered for...

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DJ Johnson

Director, Business Development

New York Office Opens

I am very excited to be back in NYC! This is my second stint in NYC after running business development for video adtech company, SpotX, in London. I have been in the digital video space for 5 years and understand how difficult it is for creators, agencies, and brands to get their video content seen and get it seen by the right audience. My goal in NYC is to work...

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DJ Johnson

Director, Business Development

The New Age of the Creator and Opening of Our Beta Program

There has been tremendous change in the digital video marketplace. The market has shifted from one dominated by a small handful of digital distribution and social marketing platforms–in particular YouTube and Facebook, respectively–to a complex ecosystem of dozens of video distribution platforms, channels and apps, and numerous social marketing and audience discovery services that are all vying to serve today’s video content creator. Just in the past few months, we...

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Michael Avon

CEO

Future of Video Advertising in the New Digital World

Mobile and tablet apps have changed media consumption forever. Many people, particularly those under 30, are now spending more time in mobile apps than on TV. And while TV has held up remarkably well over the last decade, it's now hitting the tipping point where consumers are cutting the cord and spending more time consuming digital video. The premium content that has been kept under lock and key by the...

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Tom MacIsaac

Cofounder and Founding Board Member

5 Takeaways for creators from Vidcon 2016

Last week, ICX Media made it's way to sunny Southern California to take part in VidCon, the world's biggest celebration of online video and digital culture. With more than 20,000 fans, creators, industry representatives and brands from around the globe, it was quite the scene and and an excellent opportunity to learn from the community. Here are my five takeaways for creators from sessions and conversations with influencers leading the...

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DJ Johnson

Director, Business Development

Telling the ICX Media story on Thalamus

Thalamus, a discovery engine and review platform for the online advertising industry, recently approached us to find out more about ICX Media and hear our perspectives on the state of digital media, particularly around video marketing and social platforms, to share with their community through the Thalamus Blog. We saw this as a great opportunity to begin telling our story in a more comprehensive way to creators, brands and agencies...

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DJ Johnson

Director, Business Development

Solving the Digital Media Conundrum

I recently joined ICX Media, where I am leading our business development efforts, and I am very excited to be here. I made the move from SpotX, a leading video advertising technology and data business, where my focus was on helping video owners, both large and small, generate advertising revenue from their videos. Seeing how these different video owners, whether independent creators or large media organizations, had to deal with...

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DJ Johnson

Director, Business Development

Observations From Recent Film Festivals

Recently, I had the opportunity to attend the True/False Film Festival in Columbia, Missouri. The great folks at Good Wizard Productions, which is a partner of ICX Media, were kind enough to host me at their hometown festival. For those of you who haven't been, I have to say that it was one of the most fun and entertaining film festivals I have attended. Along with some great films, there...

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Michael Avon

CEO

Announcing the ICX Media Seed Financing Round

Today, we are very excited to announce that we have closed a $2.5 million seed financing round for ICX Media. As a part of that funding round, we are welcoming an impressive group of investors and advisors to the ICX Media team, and we couldn't be happier to have such an incredible group joining us in our mission to transform the digital video market. My former colleague and good friend,...

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Michael Avon

CEO

Opportunities for Content Creators & Engineers

As we have been building out our company website, I stumbled upon the first blog I wrote back in September. We were building frantically as we welcomed our first set of engineers, Dan Jolicoeur and Dave Tran, and were putting together a plan for working together with content creators to build our product. Fast-forward to March and we are actively hiring engineers and looking to work with more and more...

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Joey McCord

COO/CPO

The End of the YouTube Era

For the last decade, YouTube has owned the non-traditional digital video landscape. And, no doubt, it will continue to be a huge player, but it's no longer the only game in town. The era of YouTube dominance as an outlet for independent content creators, as the main platform for digital video hosting and publishing, and as the principal partner for brands and traditional media looking to reach millennials, is over....

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Tom MacIsaac

Founding Board Member

Did Sandra Bullock influence Clojure?

I absolutely love building products and getting code into an end-user's hands. I find nothing more satisfying than gauging reactions from users (both positive and negative) so we can improve. Constantly looking for new and better ways to build products is very challenging...but isn't this what makes technology fun? Have you ever thought about how technological advances shape our day-to-day life? Just think, 21 years ago, Sandra Bullock starred in...

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Steve McCord

CTO

Moneyball in Hollywood: How Netflix and Other Media Companies Use Big Data & Analytics to Produce and Market Content

In the middle of a massive selloff on Wall Street, Netflix released a blockbuster earnings report early last week, blowing away analysts earnings estimates with 23% year-over-year revenue growth in Q4 of 2015. Even more impressive, Netflix added more than 5.5 million net new subscribers during the quarter, far more than Wall Street expected. So what is driving Netflix's business success at a time when many traditional media companies have...

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Mike Avon

CEO

Don’t let Steve Jobs make a fool of you

I'm not here to argue whether Steve Jobs was the greatest living CEO/technologist/product guy on the planet. However, I believe he has caused a huge divide in the product world. Because he was directly (or indirectly) responsible for one of the greatest sets of products known to man, he will always be held up as a beacon to which all products guys measure themselves. This has proven to be very...

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Joey McCord

CPO/COO

The early stages of a new company

It's a challenge to describe what a company is in the early stages. You start out building the team, product, technology and market approach. These are all things we have in motion. While conventional wisdom suggests keeping the details under wraps for now, what we want you to know is that we're pushing bleeding edge technologies, challenging traditional employment norms and confronting sacred industries. We all believe that this is...

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Joey McCord

CPO/COO